The numbers behind this site.

We make strong claims, so here is where every number comes from. Twelve claims, twelve sources, each one linked.

90% of startups fail Startup Genome
75% of venture-backed startups never return cash Shikhar Ghosh, HBS
6% of deals produced 60% of returns Horsley Bridge
74% of employers admit a wrong hire SHRM / CareerBuilder
01

Why companies fail

90% of startups

About 90 percent of startups fail.

Fail 90%
share of startups Startup Genome
50% gone by year five

Around 20 percent of new US businesses close in year one, and about half by year five.

Closed in year one 20%
Closed by year five 50%
share of new businesses US Bureau of Labor Statistics
42% had no market need

42 percent of failed startups had no market need, 29 percent ran out of cash, 23 percent had the wrong team.

No market need 42%
Ran out of cash 29%
Wrong team 23%
share of failed startups CB Insights startup post-mortems
02

What venture returns look like

65% below capital invested

65 percent of venture deals return less than the capital invested. The top 4 percent return more than 10x.

Return less than invested 65%
Return more than 10x 4%
share of venture deals Correlation Ventures
6% of deals, 60% of returns

6 percent of deals produced 60 percent of returns.

Share of deals 6%
Share of returns 60%
share of portfolio Horsley Bridge
03

The cost of hiring wrong

30% of first-year earnings

A bad hire costs at least 30 percent of first-year earnings.

Minimum cost ≥30%
0 to 100% of first-year earnings US Department of Labor
50 to 200% of annual salary

Full replacement of a wrong hire costs 50 to 200 percent of annual salary; 100 to 150 percent for mid-level technical roles.

Any role 50 to 200%
Mid-level technical 100 to 150%
0 to 200% of annual salary SHRM
89 days for AI and ML roles

Average time to fill a tech role is 52 days; AI and ML specialists average 89 days.

Tech role 52 days
AI and ML specialist 89 days
0 to 90 days Industry time-to-hire benchmarks
30 to 60% on top of salary

The all-in cost of making one engineering hire typically adds another 30 to 60 percent of first-year base on top of salary.

Added to first-year base 30 to 60%
0 to 100% of first-year base Engineering hiring cost analyses

If a number is not on this page, it is not on this site.

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